Shun Cai

30 papers and 806 indexed citations i.

About

Shun Cai is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Shun Cai has authored 30 papers receiving a total of 806 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Strategy and Management. Recurrent topics in Shun Cai’s work include Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Shun Cai is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Shun Cai collaborates with scholars based in China, Singapore and Australia. Shun Cai's co-authors include Yunjie Xu, Xin Fu, Di Xu and Robert de Souza and has published in prestigious journals such as International Journal of Production Economics, IEEE Transactions on Industry Applications and International Journal of Production Research.

In The Last Decade

Fields of papers citing papers by Shun Cai

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Shun Cai. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Shun Cai may publish in the future.

Countries citing papers authored by Shun Cai

Since Specialization
Citations

This map shows the geographic impact of Shun Cai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shun Cai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shun Cai more than expected).

Rankless by CCL
2025