Robin Pentecost

16 papers and 541 indexed citations i.

Robin Pentecost has authored 16 papers that have received a total of 541 indexed citations. This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Technology Adoption and User Behaviour (4 papers). Robin Pentecost is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Australia, United States and South Africa. Robin Pentecost's co-authors include Denni Arli, Charles Jebarajakirthy, Lynda Andrews, Haroon Iqbal Maseeh and Md Ashaduzzaman and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.