Rajan Yadav

30 papers and 589 indexed citations i.

Rajan Yadav has authored 30 papers that have received a total of 589 indexed citations. This includes 15 papers in Sociology and Political Science, 14 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (8 papers). Rajan Yadav is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in India, United Kingdom and Oman. Rajan Yadav's co-authors include Richa Joshi, P. K. Suri, Sujeet Kumar Sharma, Archana Singh and Niharika Niharika and has published in prestigious journals such as Environmental Science and Pollution Research, American Journal of Agricultural Economics and Ocean Engineering.