Raja Nerina Raja Yusof

36 papers and 171 indexed citations i.

About

Raja Nerina Raja Yusof is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Raja Nerina Raja Yusof has authored 36 papers receiving a total of 171 indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Sociology and Political Science, 9 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Raja Nerina Raja Yusof’s work include Digital Marketing and Social Media (11 papers), Halal products and consumer behavior (7 papers) and Technology Adoption and User Behaviour (7 papers). Raja Nerina Raja Yusof is often cited by papers focused on Digital Marketing and Social Media (11 papers), Halal products and consumer behavior (7 papers) and Technology Adoption and User Behaviour (7 papers). Raja Nerina Raja Yusof collaborates with scholars based in Malaysia, Nigeria and Indonesia. Raja Nerina Raja Yusof's co-authors include Yuhanis Abdul Aziz, Khairil Wahidin Awang, Haslinda Hashim, Mohani Abdul and Devika Nadarajah and has published in prestigious journals such as The International Journal of Human Resource Management, International Journal of Sustainable Development & World Ecology and Asia Pacific Journal of Marketing and Logistics.

In The Last Decade

Fields of papers citing papers by Raja Nerina Raja Yusof

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Raja Nerina Raja Yusof. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Raja Nerina Raja Yusof may publish in the future.

Countries citing papers authored by Raja Nerina Raja Yusof

Since Specialization
Citations

This map shows the geographic impact of Raja Nerina Raja Yusof's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Raja Nerina Raja Yusof with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Raja Nerina Raja Yusof more than expected).

Rankless by CCL
2025