R. G. Vishnu Menon

17 papers and 313 indexed citations i.

R. G. Vishnu Menon has authored 17 papers that have received a total of 313 indexed citations. This includes 10 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Public Health, Environmental and Occupational Health. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Consumer Attitudes and Food Labeling (5 papers). R. G. Vishnu Menon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Consumer Attitudes and Food Labeling (5 papers) and collaborates with scholars based in Iceland, Norway and New Zealand. R. G. Vishnu Menon's co-authors include Valdimar Sigurðsson, Asle Fagerstrøm, Nils Magne Larsen, Michał Folwarczny and Gordon R. Foxall and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Appetite.