R. G. Vishnu Menon

16 papers and 296 indexed citations i.

R. G. Vishnu Menon has authored 16 papers that have received a total of 296 indexed citations. This includes 9 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Public Health, Environmental and Occupational Health. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Attitudes and Food Labeling (5 papers) and Environmental Sustainability in Business (4 papers). R. G. Vishnu Menon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Attitudes and Food Labeling (5 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in Iceland, Norway and New Zealand. R. G. Vishnu Menon's co-authors include Valdimar Sigurðsson, Asle Fagerstrøm, Nils Magne Larsen, Gordon R. Foxall and Michał Folwarczny and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Appetite.