Qu Xiao

31 papers and 1.2k indexed citations i.

Qu Xiao has authored 31 papers that have received a total of 1.2k indexed citations. This includes 14 papers in Strategy and Management, 13 papers in Sociology and Political Science and 13 papers in Marketing. The topics of these papers are Franchising Strategies and Performance (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers). Qu Xiao is often cited by papers focused on Franchising Strategies and Performance (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Hong Kong, United States and China. Qu Xiao's co-authors include Seoki Lee, John W. O’Neill, Basak Denizci Guillet, Hanqin Qiu Zhang and Rob Law and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Sustainability.