Peter West

2.8k citations
33 papers · 2.0k · 1 hit paper · h-index 21

Impact in

  • Marketing top 1%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Market Behavior and Pricing
    • Consumer Retail Behavior Studies
    • Decision-Making and Behavioral Economics

Papers in

Peter West

33 papers receiving 1.8k citations

Peter West's Hit Papers

Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings 2012 · 431 citations
4310+4+9Years since publication100200300400

Peers

Peter West
Comparison fields: 5 of 156
  • Marketing 716
  • General Decision Sciences 89
  • Information Systems and Management 293
  • Organizational Behavior and Human Resource Management 210
  • Sociology and Political Science 812
Replace Praveen Aggarwal with:
Praveen Aggarwal United States
Laura A. Brannon United States
Kent Nakamoto United States
John L. Stanton United States
Debra L. Scammon United States
Philip Gendall New Zealand
Rajiv Vaidyanathan United States
Mehdi Mourali Canada
John L. Lastovicka United States
Alvin J. Silk United States
Peter West relative to Praveen Aggarwal United States Praveen Aggarwal's profile →
Citations per field
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Praveen Aggarwal · 1×
Citations per year

Countries citing papers authored by Peter West

Since Specialization
Citations

This map shows the geographic impact of Peter West's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter West with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter West more than expected).

Fields of papers citing papers by Peter West

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Peter West. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter West. The network helps show where Peter West may publish in the future.

Co-authors

The 25 scholars most cited alongside Peter West, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Peter West Line = papers co-authored together Peter West links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 33 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
Hit paper breakdown →
2012431
2 1998157
3 1997155
4 2010137
5 1996118
6 2006103
7 199997
8 200191
9
Socio-demographic correlates of dietary habits in mid to late adolescence.
199490
10 200688
11 199670
12
Beyond the 'Like' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
201266
13 200359
14 200447
15 200747
16 201338
17 200535
18 199835
19 200029
20 200323

About Peter West

Peter West is a scholar working on Marketing, General Decision Sciences, Sociology and Political Science, Information Systems and Management and Public Health, Environmental and Occupational Health, having authored 33 papers that have together received 2.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Decision-Making and Behavioral Economics (5 papers), Technology Adoption and User Behaviour (3 papers), Experimental Behavioral Economics Studies (2 papers), Photography and Visual Culture (2 papers), Digital Marketing and Social Media (2 papers), Behavioral Health and Interventions (1 paper) and Vitamin K Research Studies (1 paper). The work is most often cited by research in Marketing (716 citations), General Decision Sciences (89 citations), Information Systems and Management (293 citations), Organizational Behavior and Human Resource Management (210 citations) and Sociology and Political Science (812 citations). Peter West has collaborated with scholars based in United States, Italy and Australia. Frequent co-authors include Cait Lamberton, Rebecca Walker Naylor, Susan M. Broniarczyk, Patrick L. Brockett, Linda L. Golden, Andrew D. Gershoff, Ruth T. Savoy‐Moore, Christina L. Brown, Stephen J. Hoch and Lena Shah. Their work appears in journals such as Journal of Consumer Research, The Journal of the American Board of Family Medicine, Annals of Pharmacotherapy, Marketing Letters and American Journal of Health-System Pharmacy.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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