Patrick Vyncke

9 papers and 518 indexed citations i.

Patrick Vyncke has authored 9 papers that have received a total of 518 indexed citations. This includes 5 papers in Marketing, 3 papers in Literature and Literary Theory and 2 papers in Clinical Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Media Influence and Health (3 papers) and Media, Gender, and Advertising (2 papers). Patrick Vyncke is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Media Influence and Health (3 papers) and Media, Gender, and Advertising (2 papers) and collaborates with scholars based in Belgium, United Kingdom and Canada. Patrick Vyncke's co-authors include Liselot Hudders, Charlotte De Backer, Francis T. McAndrew, Maryanne L. Fisher and Lieven De Marez and has published in prestigious journals such as Patient Education and Counseling, Public Relations Review and Human Nature.