Norman Au
About
Norman Au is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management.
According to data from OpenAlex, Norman Au has authored 41 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 16 papers in Marketing and 13 papers in Information Systems and Management. Recurrent topics in Norman Au’s work include Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (10 papers). Norman Au is often cited by papers focused on Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (10 papers). Norman Au collaborates with scholars based in Hong Kong, China and Australia. Norman Au's co-authors include Rob Law, Andy Lee, T.C.E. Cheng, Julian K. Ayeh and Rosanna Leung and has published in prestigious journals such as MIS Quarterly, Tourism Management and Annals of Tourism Research.
In The Last Decade
Fields of papers citing papers by Norman Au
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Norman Au. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Norman Au may publish in the future.
Countries citing papers authored by Norman Au
Since SpecializationCitations
This map shows the geographic impact of Norman Au's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norman Au with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norman Au more than expected).
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