Norita Ahmad

About

Norita Ahmad is a scholar working on Sociology and Political Science, Information Systems and Information Systems and Management. According to data from OpenAlex, Norita Ahmad has authored 48 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 11 papers in Information Systems and 11 papers in Information Systems and Management. Recurrent topics in Norita Ahmad’s work include Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (6 papers) and Organizational and Employee Performance (5 papers). Norita Ahmad is often cited by papers focused on Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (6 papers) and Organizational and Employee Performance (5 papers). Norita Ahmad collaborates with scholars based in United Arab Emirates, United States and Saudi Arabia. Norita Ahmad's co-authors include Syed Zamberi Ahmad, Abdelkader Daghfous, Abdul Rahim Abu Bakar, Phillip A. Laplante and Robin G. Qiu and has published in prestigious journals such as Journal of Business Ethics, Sustainability and Decision Support Systems.

In The Last Decade

Fields of papers citing papers by Norita Ahmad

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Norita Ahmad. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Norita Ahmad may publish in the future.

Countries citing papers authored by Norita Ahmad

Since Specialization

Citations

This map shows the geographic impact of Norita Ahmad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norita Ahmad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norita Ahmad more than expected).

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