Neelika Arora

About

Neelika Arora is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Neelika Arora has authored 13 papers receiving a total of 600 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Information Systems and Management. Recurrent topics in Neelika Arora’s work include Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Neelika Arora is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Neelika Arora collaborates with scholars based in India and United States. Neelika Arora's co-authors include Anil Gupta, Neeraj Dhiman, Nikita Dogra, Anish Yousaf, Suman Lata, Abhishek Mishra and Babu George and has published in prestigious journals such as Journal of Travel Research, Journal of Retailing and Consumer Services and Behaviour and Information Technology.

In The Last Decade

Co-authorship network of co-authors of Neelika Arora i

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Fields of papers citing papers by Neelika Arora

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Neelika Arora. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neelika Arora. The network helps show where Neelika Arora may publish in the future.

Countries citing papers authored by Neelika Arora

Since Specialization

Citations

This map shows the geographic impact of Neelika Arora's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neelika Arora with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neelika Arora more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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