Nai‐Hwa Lien

About

Nai‐Hwa Lien is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Nai‐Hwa Lien has authored 16 papers receiving a total of 344 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Social Psychology. Recurrent topics in Nai‐Hwa Lien’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (4 papers). Nai‐Hwa Lien is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (4 papers). Nai‐Hwa Lien collaborates with scholars based in Taiwan. Nai‐Hwa Lien's co-authors include Hsuan‐Yi Chou, Chien‐Wei Chen, Douglas M. Stayman, Shufang Liu and Hsiao‐Ching Lee and has published in prestigious journals such as Journal of Business Research, The International Journal of Human Resource Management and The Journal of Psychology.

In The Last Decade

Fields of papers citing papers by Nai‐Hwa Lien

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Nai‐Hwa Lien. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Nai‐Hwa Lien may publish in the future.

Countries citing papers authored by Nai‐Hwa Lien

Since Specialization

Citations

This map shows the geographic impact of Nai‐Hwa Lien's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nai‐Hwa Lien with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nai‐Hwa Lien more than expected).

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