Muhammad Sohaib

27 papers and 420 indexed citations i.

About

Muhammad Sohaib is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Muhammad Sohaib has authored 27 papers receiving a total of 420 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Muhammad Sohaib’s work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Muhammad Sohaib is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Muhammad Sohaib collaborates with scholars based in Pakistan, China and South Korea. Muhammad Sohaib's co-authors include Abdul Majeed, Heesup Han, Khurram Shehzad, Mahmood Ahmad, Muhammad Asif Khan, Umair Akram, Kashif Iqbal, Asif Ali Safeer, Peng Hui and Samina Roohi and has published in prestigious journals such as BMC Public Health, Frontiers in Psychology and Journal of Cellular Biochemistry.

In The Last Decade

Co-authorship network of co-authors of Muhammad Sohaib i

Fields of papers citing papers by Muhammad Sohaib

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Muhammad Sohaib. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Muhammad Sohaib may publish in the future.

Countries citing papers authored by Muhammad Sohaib

Since Specialization
Citations

This map shows the geographic impact of Muhammad Sohaib's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Muhammad Sohaib with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Muhammad Sohaib more than expected).

Rankless by CCL
2025