Muhammad Sohaib

27 papers and 377 indexed citations i.

Muhammad Sohaib has authored 27 papers that have received a total of 377 indexed citations. This includes 12 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Muhammad Sohaib is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Pakistan, China and United Kingdom. Muhammad Sohaib's co-authors include Umair Akram, Muhammad Bilal, Peng Hui, Samina Roohi and Tanveer Hussain Bokhari and has published in prestigious journals such as BMC Public Health, Frontiers in Psychology and Journal of Cellular Biochemistry.