Monica D. Hernandez
About
Monica D. Hernandez is a scholar working on Marketing, Sociology and Political Science and Social Psychology.
According to data from OpenAlex, Monica D. Hernandez has authored 18 papers receiving a total of 421 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Social Psychology. Recurrent topics in Monica D. Hernandez’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (4 papers). Monica D. Hernandez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (4 papers). Monica D. Hernandez collaborates with scholars based in United States, France and Peru. Monica D. Hernandez's co-authors include Michael S. Minor, Yong‐Jian Wang, Sindy Chapa, Adesegun Oyedele and Qian Liu and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.
In The Last Decade
Fields of papers citing papers by Monica D. Hernandez
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Monica D. Hernandez. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Monica D. Hernandez may publish in the future.
Countries citing papers authored by Monica D. Hernandez
Since SpecializationCitations
This map shows the geographic impact of Monica D. Hernandez's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Monica D. Hernandez with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Monica D. Hernandez more than expected).
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