Michael Prieler

29 papers and 373 indexed citations i.

Michael Prieler has authored 29 papers that have received a total of 373 indexed citations. This includes 17 papers in Gender Studies, 11 papers in Marketing and 6 papers in Sociology and Political Science. The topics of these papers are Media, Gender, and Advertising (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Asian Culture and Media Studies (5 papers). Michael Prieler is often cited by papers focused on Media, Gender, and Advertising (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Asian Culture and Media Studies (5 papers) and collaborates with scholars based in South Korea, Austria and Japan. Michael Prieler's co-authors include Shigeru Hagiwara, Florian Kohlbacher, Jounghwa Choi, Alex Ivanov and Hye Eun Lee and has published in prestigious journals such as International Journal of Environmental Research and Public Health, Sex Roles and Telematics and Informatics.