Michael Obal

23 papers and 513 indexed citations i.

Michael Obal has authored 23 papers that have received a total of 513 indexed citations. This includes 10 papers in Strategy and Management, 9 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers) and Innovation and Knowledge Management (7 papers). Michael Obal is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (8 papers) and Innovation and Knowledge Management (7 papers) and collaborates with scholars based in United States, United Kingdom and Thailand. Michael Obal's co-authors include Todd Morgan, Werner H. Kunz, Wesley Friske, Janell D. Townsend and Amy C. Watson and has published in prestigious journals such as Research Policy, Journal of Business Research and Journal of Product Innovation Management.