Michael Gerlich
Impact in
- Health Informatics top 2%
- Artificial Intelligence in Healthcare and Education
- Computer Science Applications top 10%
- Online Learning and Analytics
Papers in
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- Digital Marketing and Social Media 5
- Misinformation and Its Impacts 4
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- AI in Service Interactions 6
Michael Gerlich
25 papers receiving 487 citations
Michael Gerlich's Hit Papers
Peers
Comparison fields: 5 of 71
- Health Informatics 54
- Computer Science Applications 38
- Safety Research 55
- Marketing 57
- Information Systems and Management 43
Countries citing papers authored by Michael Gerlich
This map shows the geographic impact of Michael Gerlich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Gerlich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Gerlich more than expected).
Fields of papers citing papers by Michael Gerlich
This network shows the impact of papers produced by Michael Gerlich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Gerlich. The network helps show where Michael Gerlich may publish in the future.
Co-authors
The 2 scholars most cited alongside Michael Gerlich, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | AI Tools in Society: Impacts on Cognitive Offloading and the Future of Critical Thinking Hit paper breakdown → | 2025 | 194 |
| 2 | Perceptions and Acceptance of Artificial Intelligence: A Multi-Dimensional Study Hit paper breakdown → | 2023 | 89 |
| 3 | The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI Hit paper breakdown → | 2023 | 82 |
| 4 | AI Tools in Society: Impacts on Cognitive Offloading and the Future of Critical Thinking Hit paper breakdown → | 2025 | 26 |
| 5 | 2024 | 25 | |
| 6 | 2023 | 18 | |
| 7 | 2023 | 11 | |
| 8 | 2022 | 11 | |
| 9 | 2024 | 9 | |
| 10 | 2024 | 8 | |
| 11 | 2023 | 7 | |
| 12 | 2025 | 6 | |
| 13 | 2024 | 5 | |
| 14 | 2025 | 4 | |
| 15 | 2025 | 3 | |
| 16 | 2025 | 3 | |
| 17 | 2024 | 3 | |
| 18 | 2024 | 2 | |
| 19 | 2024 | 2 | |
| 20 | 2021 | 2 |
About Michael Gerlich
Michael Gerlich is a scholar working on Sociology and Political Science, Artificial Intelligence, Safety Research, Marketing and Economics and Econometrics, having authored 27 papers that have together received 515 indexed citations. Recurring topics across this work include AI in Service Interactions (6 papers), Ethics and Social Impacts of AI (6 papers), Digital Marketing and Social Media (5 papers), Misinformation and Its Impacts (4 papers), Psychology of Moral and Emotional Judgment (2 papers), Business and Economic Development (1 paper), Transportation and Mobility Innovations (1 paper) and Wikis in Education and Collaboration (1 paper). The work is most often cited by research in Health Informatics (54 citations), Computer Science Applications (38 citations), Safety Research (55 citations), Marketing (57 citations) and Information Systems and Management (43 citations). Michael Gerlich has collaborated with scholars based in Switzerland, United Kingdom and Germany. Frequent co-authors include Anja P. Jakobi and Gary S. Schaal. Their work appears in journals such as Politische Vierteljahresschrift, Frontiers in Communication, Sustainability, Societies and Social Sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.