Mercy Mpinganjira
About
Mercy Mpinganjira has authored 77 papers that have received a total of 1.1k indexed citations.
This includes 37 papers in Marketing, 29 papers in Information Systems and Management and 27 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (24 papers) and Customer Service Quality and Loyalty (22 papers). Mercy Mpinganjira is often cited by papers focused on Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (24 papers) and Customer Service Quality and Loyalty (22 papers) and collaborates with scholars based in South Africa, Norway and Nigeria. Mercy Mpinganjira's co-authors include Mornay Roberts-Lombard, Ernest Emeka Izogo, Göran Svensson, Daniel K. Maduku and Nils M. Høgevold and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Travel Research.
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