Mandakini Paruthi

9 papers and 258 indexed citations i.

About

Mandakini Paruthi is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Mandakini Paruthi has authored 9 papers receiving a total of 258 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Information Systems and Management. Recurrent topics in Mandakini Paruthi’s work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Technology Adoption and User Behaviour (2 papers). Mandakini Paruthi is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Technology Adoption and User Behaviour (2 papers). Mandakini Paruthi collaborates with scholars based in United States, India and Saudi Arabia. Mandakini Paruthi's co-authors include Harsandaldeep Kaur, Linda D. Hollebeek, Mark Newman, Yung-Ju Chang, Hsin‐Yu Lin, Hsin‐Ying Wu, Predrag Klasnja, Natalie Colabianchi, Chuyao Wang and George Thomas and has published in prestigious journals such as Sustainability, International Journal of Human-Computer Studies and Telematics and Informatics.

In The Last Decade

Co-authorship network of co-authors of Mandakini Paruthi i

Fields of papers citing papers by Mandakini Paruthi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mandakini Paruthi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mandakini Paruthi. The network helps show where Mandakini Paruthi may publish in the future.

Countries citing papers authored by Mandakini Paruthi

Since Specialization
Citations

This map shows the geographic impact of Mandakini Paruthi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mandakini Paruthi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mandakini Paruthi more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025