Maha Mohammed Yusr
About
Maha Mohammed Yusr has authored 22 papers that have received a total of 284 indexed citations.
This includes 7 papers in Sociology and Political Science, 6 papers in Strategy and Management and 6 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (5 papers) and Innovation and Knowledge Management (4 papers). Maha Mohammed Yusr is often cited by papers focused on Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (5 papers) and Innovation and Knowledge Management (4 papers) and collaborates with scholars based in Malaysia, New Zealand and Saudi Arabia. Maha Mohammed Yusr's co-authors include Maruf Gbadebo Salimon, Selvan Perumal, Sany Sanuri Mohd Mokhtar, Abdul Rahim Othman and Amjad Shamim and has published in prestigious journals such as International Journal of Quality & Reliability Management, Journal of Open Innovation Technology Market and Complexity and Journal of Islamic marketing.
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