M. Heide
Impact in
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- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Packaging Perceptions and Trends
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- Behavioral Health and Interventions
Papers in
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- Consumer Retail Behavior Studies 2
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- Consumer Attitudes and Food Labeling 1
- Co-authors
- Koert van Ittersum (2 shared papers)Tammo H.A. Bijmolt (1 shared paper)Jenny van Doorn (2 shared papers)
- Journals
- Journal of Retailing (1 paper)University of Groningen research database (University of Groningen / Centre for Information Technology) (1 paper)
- Partner nations
- Netherlands
In The Last Decade
M. Heide
2 papers receiving 5 citations
Peers
Comparison fields: 5 of 5
- Marketing 4
- Applied Psychology 2
- Public Health, Environmental and Occupational Health 3
- Literature and Literary Theory 1
- General Health Professions 1
Countries citing papers authored by M. Heide
This map shows the geographic impact of M. Heide's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by M. Heide with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites M. Heide more than expected).
Fields of papers citing papers by M. Heide
This network shows the impact of papers produced by M. Heide. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by M. Heide. The network helps show where M. Heide may publish in the future.
Co-authors
The 3 scholars most cited alongside M. Heide, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 4 | |
| 2 | Healthy-Shopping Dynamics: The Relative Healthiness of Food Purchases Throughout Shopping Trips | 2016 | 1 |
About M. Heide
M. Heide is a scholar working on Marketing, Public Health, Environmental and Occupational Health, Applied Psychology, Infectious Diseases and Organic Chemistry, having authored 2 papers that have together received 5 indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (2 papers), Consumer Attitudes and Food Labeling (1 paper) and Behavioral Health and Interventions (1 paper). The work is most often cited by research in Marketing (4 citations), Applied Psychology (2 citations), Public Health, Environmental and Occupational Health (3 citations), Literature and Literary Theory (1 citation) and General Health Professions (1 citation). M. Heide has collaborated with scholars based in Netherlands. Frequent co-authors include Koert van Ittersum, Tammo H.A. Bijmolt and Jenny van Doorn. Their work appears in journals such as Journal of Retailing and University of Groningen research database (University of Groningen / Centre for Information Technology).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.