Lai-Ying Leong

45 papers and 4.0k indexed citations i.

About

Lai-Ying Leong is a scholar working on Information Systems and Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Lai-Ying Leong has authored 45 papers receiving a total of 4.0k indexed citations (citations by other indexed papers that have themselves been cited), including 35 papers in Information Systems and Management, 32 papers in Sociology and Political Science and 16 papers in Marketing. Recurrent topics in Lai-Ying Leong’s work include Technology Adoption and User Behaviour (34 papers), Digital Marketing and Social Media (31 papers) and Consumer Retail Behavior Studies (10 papers). Lai-Ying Leong is often cited by papers focused on Technology Adoption and User Behaviour (34 papers), Digital Marketing and Social Media (31 papers) and Consumer Retail Behavior Studies (10 papers). Lai-Ying Leong collaborates with scholars based in Malaysia, United States and China. Lai-Ying Leong's co-authors include Keng‐Boon Ooi, Garry Wei‐Han Tan, Teck-Soon Hew, Voon‐Hsien Lee, Jun-Jie Hew, Binshan Lin, Alain Yee‐Loong Chong, Lai‐Wan Wong, June Wei and Ainin Sulaiman and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior.

In The Last Decade

Co-authorship network of co-authors of Lai-Ying Leong i

Fields of papers citing papers by Lai-Ying Leong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lai-Ying Leong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lai-Ying Leong. The network helps show where Lai-Ying Leong may publish in the future.

Countries citing papers authored by Lai-Ying Leong

Since Specialization
Citations

This map shows the geographic impact of Lai-Ying Leong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lai-Ying Leong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lai-Ying Leong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2025