Kishore Gopalakrishna Pillai

35 papers and 1.0k indexed citations i.

Kishore Gopalakrishna Pillai has authored 35 papers that have received a total of 1.0k indexed citations. This includes 19 papers in Marketing, 14 papers in Sociology and Political Science and 11 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (9 papers). Kishore Gopalakrishna Pillai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in United Kingdom, United States and India. Kishore Gopalakrishna Pillai's co-authors include Ronald E. Goldsmith, Smitha Nair, David Gligor, Charles F. Hofacker and Arun Sharma and has published in prestigious journals such as Research Policy, Journal of Business Research and Journal of Product Innovation Management.