Katharina Petra Zeugner‐Roth

About

Katharina Petra Zeugner‐Roth is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Katharina Petra Zeugner‐Roth has authored 14 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Katharina Petra Zeugner‐Roth’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (4 papers). Katharina Petra Zeugner‐Roth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (4 papers). Katharina Petra Zeugner‐Roth collaborates with scholars based in France, Austria and Switzerland. Katharina Petra Zeugner‐Roth's co-authors include Adamantios Diamantopoulos, Fabian Bartsch, Harald Morgner, Constantine S. Katsikeas and Vesna Žabkar and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Katharina Petra Zeugner‐Roth

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Katharina Petra Zeugner‐Roth. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Katharina Petra Zeugner‐Roth may publish in the future.

Countries citing papers authored by Katharina Petra Zeugner‐Roth

Since Specialization

Citations

This map shows the geographic impact of Katharina Petra Zeugner‐Roth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Katharina Petra Zeugner‐Roth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Katharina Petra Zeugner‐Roth more than expected).

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