Kandappan Balasubramanian

14 papers and 230 indexed citations i.

Kandappan Balasubramanian has authored 14 papers that have received a total of 230 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (6 papers), Technology Adoption and User Behaviour (5 papers) and Digital Marketing and Social Media (4 papers). Kandappan Balasubramanian is often cited by papers focused on Consumer Retail Behavior Studies (6 papers), Technology Adoption and User Behaviour (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Malaysia, India and Ghana. Kandappan Balasubramanian's co-authors include Neethiahnanthan Ari Ragavan, Mohd Hafiz Hanafiah‬, Rupam Konar, Woo Gon Kim and Puvaneswaran Kunasekaran and has published in prestigious journals such as International Journal of Hospitality Management, Current Issues in Tourism and European Journal of Innovation Management.