João Guerreiro

About

João Guerreiro is a scholar working on Sociology and Political Science, Marketing and Artificial Intelligence. According to data from OpenAlex, João Guerreiro has authored 41 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Sociology and Political Science, 24 papers in Marketing and 9 papers in Artificial Intelligence. Recurrent topics in João Guerreiro’s work include Digital Marketing and Social Media (27 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Technology Adoption and User Behaviour (6 papers). João Guerreiro is often cited by papers focused on Digital Marketing and Social Media (27 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Technology Adoption and User Behaviour (6 papers). João Guerreiro collaborates with scholars based in Portugal, Macao and Malaysia. João Guerreiro's co-authors include Sandra María Correia Loureiro, Paulo Rita, Sara Eloy, Ricardo Godinho Bilro and Duarte Trigueiros and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management.

In The Last Decade

Fields of papers citing papers by João Guerreiro

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by João Guerreiro. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where João Guerreiro may publish in the future.

Countries citing papers authored by João Guerreiro

Since Specialization

Citations

This map shows the geographic impact of João Guerreiro's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by João Guerreiro with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites João Guerreiro more than expected).

Explore authors with similar magnitude of impact