Jan Kietzmann

93 papers and 6.4k indexed citations i.

Jan Kietzmann has authored 93 papers that have received a total of 6.4k indexed citations. This includes 47 papers in Sociology and Political Science, 28 papers in Marketing and 13 papers in Communication. The topics of these papers are Digital Marketing and Social Media (31 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Misinformation and Its Impacts (8 papers). Jan Kietzmann is often cited by papers focused on Digital Marketing and Social Media (31 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Misinformation and Its Impacts (8 papers) and collaborates with scholars based in Canada, United Kingdom and United States. Jan Kietzmann's co-authors include Leyland Pitt, Ian P. McCarthy, Kirk Plangger, Jeannette Paschen and Amir Dabirian and has published in prestigious journals such as Communications of the ACM, Computers in Human Behavior and California Management Review.