Jacob C. Lee

24 papers and 677 indexed citations i.

Jacob C. Lee has authored 24 papers that have received a total of 677 indexed citations. This includes 14 papers in Marketing, 13 papers in Sociology and Political Science and 6 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Diverse Aspects of Tourism Research (6 papers) and Digital Marketing and Social Media (6 papers). Jacob C. Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Diverse Aspects of Tourism Research (6 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in South Korea, New Zealand and China. Jacob C. Lee's co-authors include Jungkeun Kim, Marilyn Giroux, Seongseop Kim, Jooyoung Park and Héctor González‐Jiménez and has published in prestigious journals such as Psychological Science, Journal of Business Ethics and Tourism Management.