Irene Cheng Chu Chan

27 papers and 764 indexed citations i.

Irene Cheng Chu Chan has authored 27 papers that have received a total of 764 indexed citations. This includes 19 papers in Sociology and Political Science, 12 papers in Marketing and 11 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (11 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Irene Cheng Chu Chan is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (11 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Macao, Hong Kong and China. Irene Cheng Chu Chan's co-authors include Rob Law, Zhaoyu Chen, Lawrence Hoc Nang Fong, Fuad Mehraliyev and Sunny Sun and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management.