Ilyoo Barry Hong

21 papers and 1.4k indexed citations i.

About

Ilyoo Barry Hong has authored 21 papers that have received a total of 1.4k indexed citations. This includes 16 papers in Information Systems and Management, 13 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (16 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (6 papers). Ilyoo Barry Hong is often cited by papers focused on Technology Adoption and User Behaviour (16 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in South Korea, United States and Latvia. Ilyoo Barry Hong's co-authors include Jieun Lee, cho HwiHyung, Seo Jang Hoon, Ji-Eun Lee and Woo-Sung Kim and has published in prestigious journals such as Information & Management, Sustainability and International Journal of Information Management.

In The Last Decade

Fields of papers published by Ilyoo Barry Hong

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Ilyoo Barry Hong

Since Specialization
Citations
Rankless by CCL
2025