Hong Cheng

47 papers and 1.7k indexed citations i.

Hong Cheng has authored 47 papers that have received a total of 1.7k indexed citations. This includes 16 papers in Marketing, 12 papers in Gender Studies and 12 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Social Media and Politics (7 papers). Hong Cheng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Social Media and Politics (7 papers) and collaborates with scholars based in United States, China and Taiwan. Hong Cheng's co-authors include Cong Li, Daniel Riffe, Weiting Tao, Wan‐Hsiu Sunny Tsai and Ping Shaw and has published in prestigious journals such as IEEE Transactions on Pattern Analysis and Machine Intelligence, Geomorphology and Journal of Communication.