Holger J. Schmidt

20 papers and 167 indexed citations i.

Holger J. Schmidt has authored 20 papers that have received a total of 167 indexed citations. This includes 13 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers). Holger J. Schmidt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Germany, South Africa and The Netherlands. Holger J. Schmidt's co-authors include Carsten Baumgarth, Jörg Henseler, Nicholas Ind, Roger Mason and Oriol Iglesias and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Marketing Management.