Hayat Ayar

15 papers and 291 indexed citations i.

About

Hayat Ayar is a scholar working on Sociology and Political Science, Strategy and Management and Marketing. According to data from OpenAlex, Hayat Ayar has authored 15 papers receiving a total of 291 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 7 papers in Strategy and Management and 6 papers in Marketing. Recurrent topics in Hayat Ayar’s work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Innovation and Knowledge Management (4 papers). Hayat Ayar is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Innovation and Knowledge Management (4 papers). Hayat Ayar collaborates with scholars based in Türkiye, Sweden and Denmark. Hayat Ayar's co-authors include Halit Keski̇n, Ali E. Akgün, Cemal Zehir, Ekrem Tatoğlu, İsmail Gölgeci̇ and Mehmet Volkan Çakır and has published in prestigious journals such as International Marketing Review, Journal of Business and Industrial Marketing and Journal of Destination Marketing & Management.

In The Last Decade

Co-authorship network of co-authors of Hayat Ayar i

Fields of papers citing papers by Hayat Ayar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hayat Ayar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hayat Ayar. The network helps show where Hayat Ayar may publish in the future.

Countries citing papers authored by Hayat Ayar

Since Specialization
Citations

This map shows the geographic impact of Hayat Ayar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hayat Ayar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hayat Ayar more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025