Gong Sun

27 papers and 717 indexed citations i.

About

Gong Sun is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Gong Sun has authored 27 papers receiving a total of 717 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 12 papers in Social Psychology and 9 papers in Sociology and Political Science. Recurrent topics in Gong Sun’s work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (5 papers). Gong Sun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (5 papers). Gong Sun collaborates with scholars based in China, Australia and United Kingdom. Gong Sun's co-authors include Jie Li, Wangshuai Wang, Zhiming Cheng, Lester W. Johnson, Steven D’Alessandro, Han Xue, Xinan Zhang, Jun Chen, Junhua Chen and Hume Winzar and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Frontiers in Psychology.

In The Last Decade

Co-authorship network of co-authors of Gong Sun i

Fields of papers citing papers by Gong Sun

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gong Sun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gong Sun. The network helps show where Gong Sun may publish in the future.

Countries citing papers authored by Gong Sun

Since Specialization
Citations

This map shows the geographic impact of Gong Sun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gong Sun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gong Sun more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025