Eunah Yoh
About
Eunah Yoh is a scholar working on Marketing, Cultural Studies and Social Psychology.
According to data from OpenAlex, Eunah Yoh has authored 29 papers receiving a total of 377 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 10 papers in Cultural Studies and 5 papers in Social Psychology. Recurrent topics in Eunah Yoh’s work include Consumer Perception and Purchasing Behavior (18 papers), Diverse Topics in Contemporary Research (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Eunah Yoh is often cited by papers focused on Consumer Perception and Purchasing Behavior (18 papers), Diverse Topics in Contemporary Research (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Eunah Yoh collaborates with scholars based in South Korea and United States. Eunah Yoh's co-authors include Ann Marie Fiore, Stephen G. Sápp, Mary Lynn Damhorst, Russell N. Laczniak, Hye‐Shin Kim, LuAnn Ricketts Gaskill and Soojin Choi and has published in prestigious journals such as Psychology and Marketing, Journal of Fashion Marketing and Management and Journal of the Textile Institute.
In The Last Decade
Co-authorship network of co-authors of Eunah Yoh i
Fields of papers citing papers by Eunah Yoh
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Eunah Yoh. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Eunah Yoh may publish in the future.
Countries citing papers authored by Eunah Yoh
Since SpecializationCitations
This map shows the geographic impact of Eunah Yoh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunah Yoh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunah Yoh more than expected).
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