Eugene Cheng-Xi Aw

67 papers and 1.7k indexed citations i.

Eugene Cheng-Xi Aw has authored 67 papers that have received a total of 1.7k indexed citations. This includes 42 papers in Sociology and Political Science, 42 papers in Marketing and 14 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (39 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Consumer Retail Behavior Studies (21 papers). Eugene Cheng-Xi Aw is often cited by papers focused on Digital Marketing and Social Media (39 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Consumer Retail Behavior Studies (21 papers) and collaborates with scholars based in Malaysia, India and Taiwan. Eugene Cheng-Xi Aw's co-authors include Keng‐Boon Ooi, Garry Wei‐Han Tan, Stephanie Hui-Wen Chuah, Tat‐Huei Cham and Yogesh K. Dwivedi and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Technological Forecasting and Social Change.