Edward F. McQuarrie

80 papers and 16.2k indexed citations i.

Edward F. McQuarrie has authored 80 papers that have received a total of 16.2k indexed citations. This includes 21 papers in Marketing, 18 papers in Sociology and Political Science and 14 papers in Finance. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Financial Markets and Investment Strategies (13 papers) and Language, Metaphor, and Cognition (11 papers). Edward F. McQuarrie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Financial Markets and Investment Strategies (13 papers) and Language, Metaphor, and Cognition (11 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Edward F. McQuarrie's co-authors include Barbara J. Phillips, David Glen Mick, J. Michael Munson, Shelby H. McIntyre and Jessica Miller and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.