Dongwon Choi

25 papers and 371 indexed citations i.

Dongwon Choi has authored 25 papers that have received a total of 371 indexed citations. This includes 20 papers in Sociology and Political Science, 12 papers in Marketing and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Cultural Differences and Values (5 papers). Dongwon Choi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in United States, South Korea and Singapore. Dongwon Choi's co-authors include Tae Hyun Baek, Sukki Yoon, Bartosz W. Wojdynski, Hyejin Bang and Yen-I Lee and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.