Dharun Kasilingam

15 papers and 768 indexed citations i.

Dharun Kasilingam has authored 15 papers that have received a total of 768 indexed citations. This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Dharun Kasilingam is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in India. Dharun Kasilingam's co-authors include Thamaraiselvan Natarajan, Senthil Arasu Balasubramanian and Jay Trivedi and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Consumer Studies and Technology in Society.