Chien‐Huang Lin

11 papers and 275 indexed citations i.

Chien‐Huang Lin has authored 11 papers that have received a total of 275 indexed citations. This includes 6 papers in Marketing, 4 papers in General Decision Sciences and 3 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Decision-Making and Behavioral Economics (4 papers) and Consumer Packaging Perceptions and Trends (3 papers). Chien‐Huang Lin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Decision-Making and Behavioral Economics (4 papers) and Consumer Packaging Perceptions and Trends (3 papers) and collaborates with scholars based in Taiwan, China and United States. Chien‐Huang Lin's co-authors include Danny Tengti Kao, Wen-Hung Huang, Hung‐Ming Lin and Ying‐Ching Lin and has published in prestigious journals such as Computers in Human Behavior, Psychology and Marketing and British Food Journal.