Changsok Yoo

17 papers and 418 indexed citations i.

Changsok Yoo has authored 17 papers that have received a total of 418 indexed citations. This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (4 papers) and Sharing Economy and Platforms (3 papers). Changsok Yoo is often cited by papers focused on Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (4 papers) and Sharing Economy and Platforms (3 papers) and collaborates with scholars based in South Korea, United States and Israel. Changsok Yoo's co-authors include Huy Kang Kim, Eunnyeong Heo, Seoki Lee, Ji Hoon Park and Sang‐Hoon Kim and has published in prestigious journals such as Journal of Business Research, Sustainability and International Journal of Information Management.