Alexander Ilic

30 papers and 332 indexed citations i.

Alexander Ilic has authored 30 papers that have received a total of 332 indexed citations. This includes 10 papers in Sociology and Political Science, 9 papers in Information Systems and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Retail Behavior Studies (5 papers). Alexander Ilic is often cited by papers focused on Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in Switzerland, Germany and United States. Alexander Ilic's co-authors include Remo Manuel Frey, Elgar Fleisch, Florian Michahelles, Martin Natter and Thorsten Staake and has published in prestigious journals such as Computers in Human Behavior, Food and Chemical Toxicology and Journal of Interactive Marketing.