Alex Simonson

4 papers and 338 indexed citations i.

Alex Simonson has authored 4 papers that have received a total of 338 indexed citations. This includes 3 papers in Strategy and Management, 2 papers in Marketing and 1 paper in Visual Arts and Performing Arts. The topics of these papers are Corporate Identity and Reputation (3 papers), Consumer Behavior in Brand Consumption and Identification (1 paper) and Marketing and Advertising Strategies (1 paper). Alex Simonson is often cited by papers focused on Corporate Identity and Reputation (3 papers), Consumer Behavior in Brand Consumption and Identification (1 paper) and Marketing and Advertising Strategies (1 paper) and collaborates with scholars based in United States. Alex Simonson's co-authors include Bernd H. Schmitt and Joshua S. Marcus and has published in prestigious journals such as Long Range Planning and Design Issues.