Ronny Reinhardt

18 papers and 451 indexed citations i.

Ronny Reinhardt has authored 18 papers that have received a total of 451 indexed citations. This includes 8 papers in Management Science and Operations Research, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (6 papers) and Innovation Diffusion and Forecasting (6 papers). Ronny Reinhardt is often cited by papers focused on Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (6 papers) and Innovation Diffusion and Forecasting (6 papers) and collaborates with scholars based in Germany, Switzerland and United States. Ronny Reinhardt's co-authors include Sebastian Gurtner, Abbie Griffin, Katja Soyez, Maria Schwabe and Gianfranco Walsh and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Product Innovation Management.