Parul Gupta
About
Parul Gupta has authored 39 papers that have received a total of 1.6k indexed citations.
This includes 14 papers in Sociology and Political Science, 14 papers in Information Systems and Management and 8 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (13 papers), Digital Marketing and Social Media (9 papers) and Innovation and Socioeconomic Development (7 papers). Parul Gupta is often cited by papers focused on Technology Adoption and User Behaviour (13 papers), Digital Marketing and Social Media (9 papers) and Innovation and Socioeconomic Development (7 papers) and collaborates with scholars based in India, United States and United Kingdom. Parul Gupta's co-authors include Sumedha Chauhan, Mahadeo Jaiswal, Sandeep Goyal, Anupama Prashar and Justin Paul and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and International Journal of Information Management.
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