Lihua Huang
About
Lihua Huang has authored 79 papers that have received a total of 1.1k indexed citations.
This includes 25 papers in Sociology and Political Science, 19 papers in Information Systems and Management and 16 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (19 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (11 papers). Lihua Huang is often cited by papers focused on Technology Adoption and User Behaviour (19 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in China, United States and Taiwan. Lihua Huang's co-authors include Xianghua Lu, Lin Xiao, Yunjie Xu, Cheng Zhang and Sulin Ba and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and International Journal of Production Economics.
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