Kexin Zhao

32 papers and 847 indexed citations i.

Kexin Zhao has authored 32 papers that have received a total of 847 indexed citations. This includes 14 papers in Sociology and Political Science, 11 papers in Strategy and Management and 10 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (14 papers), Digital Platforms and Economics (9 papers) and Technology Adoption and User Behaviour (7 papers). Kexin Zhao is often cited by papers focused on Digital Marketing and Social Media (14 papers), Digital Platforms and Economics (9 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in United States, China and Pakistan. Kexin Zhao's co-authors include Ram L. Kumar, Antonis C. Stylianou, Mu Xia, Yiming Zheng and Muhammad Adeel Zaffar and has published in prestigious journals such as Journal of Retailing, Information Systems Research and Information & Management.