Dong Zhu
About
Dong Zhu has authored 51 papers that have received a total of 1.3k indexed citations.
This includes 21 papers in Sociology and Political Science, 15 papers in Information Systems and Management and 9 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Dong Zhu is often cited by papers focused on Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in China, Belgium and Germany. Dong Zhu's co-authors include Ya Ping Chang, Ding Xu, Suyong Yang, Marc Theeboom and Wolfgang I. Schöllhorn and has published in prestigious journals such as Journal of Business Research, Medicine & Science in Sports & Exercise and Environment International.
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