Carl McDaniel
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Packaging Perceptions and Trends
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
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- Management and Marketing Education 5
- Digital Innovation in Industries 2
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- Marketing and Advertising Strategies 2
- Consumer Packaging Perceptions and Trends 2
- Co-authors
- Roger Gates (5 shared papers)Roger C. Baker (2 shared papers)Charles W. Lamb (10 shared papers)Joseph F. Hair (9 shared papers)Lawrence J. Gitman (15 shared papers)David Gray (1 shared paper)Karin Braunsberger (1 shared paper)R. Ruggles Gates (1 shared paper)
- Journals
- Journal of the Academy of Marketing Science (3 papers)Journal of Marketing (2 papers)Journal of Marketing Education (1 paper)California Management Review (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesLatviaNetherlands
In The Last Decade
Carl McDaniel
31 papers receiving 829 citations
Peers
Comparison fields: 5 of 114
- Marketing 541
- Organizational Behavior and Human Resource Management 248
- Tourism, Leisure and Hospitality Management 36
- Information Systems and Management 96
- Management of Technology and Innovation 72
Countries citing papers authored by Carl McDaniel
This map shows the geographic impact of Carl McDaniel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carl McDaniel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carl McDaniel more than expected).
Fields of papers citing papers by Carl McDaniel
This network shows the impact of papers produced by Carl McDaniel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carl McDaniel. The network helps show where Carl McDaniel may publish in the future.
Co-authors
The 18 scholars most cited alongside Carl McDaniel, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 41 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Marketing Research Essentials | 1995 | 178 |
| 2 | Essentials of Marketing | 1979 | 127 |
| 3 | 1987 | 118 | |
| 4 | 1977 | 108 | |
| 5 | 1987 | 97 | |
| 6 | The Future of Business : The Essentials | 2007 | 56 |
| 7 | 1977 | 56 | |
| 8 | Marketing Research | 1997 | 48 |
| 9 | Marketing, 7th ed | 2004 | 43 |
| 10 | Marketing Research: The Impact of the Internet | 2001 | 33 |
| 11 | 2000 | 29 | |
| 12 | The future of business | 2000 | 21 |
| 13 | 1980 | 20 | |
| 14 | Who leaves the service area? Profiling the hospital outshopper. | 1992 | 15 |
| 15 | Essentials of marketing, 2nd ed. | 2005 | 12 |
| 16 | 1989 | 12 | |
| 17 | Essentials of marketing, 3rd ed. | 2009 | 8 |
| 18 | Marketing: An Integrated Approach | 1979 | 5 |
| 19 | Marketing Research with SPSS | 2004 | 4 |
| 20 | Essentials of Marketing, 3rd edition | 2003 | 4 |
About Carl McDaniel
Carl McDaniel is a scholar working on Management of Technology and Innovation, Marketing, Strategy and Management, Information Systems and Management and General Agricultural and Biological Sciences, having authored 41 papers that have together received 1.0k indexed citations. Recurring topics across this work include Management and Marketing Education (5 papers), Management and Optimization Techniques (2 papers), Marketing and Advertising Strategies (2 papers), Technology Adoption and User Behaviour (2 papers), Digital Innovation in Industries (2 papers), SMEs Development and Digital Marketing (2 papers), Consumer Packaging Perceptions and Trends (2 papers) and Agriculture and Agroindustry Studies (2 papers). The work is most often cited by research in Marketing (541 citations), Organizational Behavior and Human Resource Management (248 citations), Tourism, Leisure and Hospitality Management (36 citations), Information Systems and Management (96 citations) and Management of Technology and Innovation (72 citations). Carl McDaniel has collaborated with scholars based in United States, Latvia and Netherlands. Frequent co-authors include Roger Gates, Roger C. Baker, Charles W. Lamb, Joseph F. Hair, Lawrence J. Gitman, David Gray, Karin Braunsberger, R. Ruggles Gates, Jane Summers and Michael Gardiner. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Education, California Management Review and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.