Do Norms Matter in Marketing Relationships?
Impact in
Classified as
- Authors
- Jan B. HeideGeorge John
- Journal
- Journal of Marketing
In The Last Decade
doi.org/10.1177/002224299205600203 →Countries where authors are citing Do Norms Matter in Marketing Relationships?
This map shows the geographic impact of Do Norms Matter in Marketing Relationships?. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Do Norms Matter in Marketing Relationships? with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Do Norms Matter in Marketing Relationships? more than expected).
Fields of papers citing Do Norms Matter in Marketing Relationships?
This network shows the impact of Do Norms Matter in Marketing Relationships?. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Do Norms Matter in Marketing Relationships?.
About Do Norms Matter in Marketing Relationships?
This paper, published in 1992, received 1.8k indexed citations . Written by Jan B. Heide and George John covering the research area of Strategy and Management, Organizational Behavior and Human Resource Management and Tourism, Leisure and Hospitality Management. It is primarily cited by scholars working on Strategy and Management (1.1k citations), Organizational Behavior and Human Resource Management (935 citations), Management Information Systems (693 citations), Marketing (410 citations) and Sociology and Political Science (273 citations). Published in Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/10.1177/002224299205600203.